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It's old school, but it still works for all the classic reasons. It can stand alone or be used as a component in an integrated advertising campaign. It allows you to communicate on a personal level because, well, it's "direct." You also have the ability to target a very specific audience ...a certain zip code, a list of your most loyal customers or men who like Celine Dion music (?!?).
Sounds good, huh? Beware: your investment in direct mail can turn into an expense faster than you can say "junk mail."
Make sure you're sending direct mail that pops |
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The Inn at Pocono Manor postcard
Click sample to view a pdf file
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Lancaster Host
Resort mailing
Click sample for a larger view |
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