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We could make it sound more complicated, but it's really about people and purpose.
Pop is people
Not ALL people, but rather the right people. Whether it's creating a single print ad or an integrated advertising campaign, it starts with defining the audience and designing for it. Marketing 101, right? Yes, but how many marketers put it into practice? We all have a tendency to focus on ourselves. Unfortunately, our products and services are not the most important things in our customers' worlds. Busy lifestyles and tons of competing advertisements make it that much harder to stand out. That's why we discipline ourselves to always take a step back and focus on the right people. It's the fundamental premise of pop.
Pop is Purpose
We can talk all day about different media outlets, copywriting, contrast, balance, color and typography, but they are all just means to an end. Everything should work together for a common purpose. If your goal is to win advertising awards from prestigious societies, we'll design accordingly. Most of our clients prefer collecting dollars rather than trophies ...and we can do that too. Whatever the intention, it requires a consistent, concise message that communicates benefits and inspires action. Pop is a common sense approach that stays focused on the purpose. |
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All About The Pop has been my go to firm for photography, direct mail, copy writing and sales collateral design. Their insight, focus and creativity has translated into the most effective advertising we’ve ever done. In addition to “pop,” they also have stand out service. Their consistency, thorough attention and “can do” attitude has made the toughest jobs and tightest deadlines seem easy.
Lisa Green
Director of Sales & Marketing
Lancaster Host Resort & Conference Center
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